Roxy Palace Casino's Impact and Innovation
Roxy Palace Casino was a prominent British online gaming company established in 2002, operating for 18 years until its closure in 2020. It quickly became known in the online casino industry for its broad game selection, attractive bonuses, and commitment to player security, marking it as a significant player in the development of modern digital gambling platforms.
Over its lifetime, Roxy Palace built a worldwide membership of approximately 230,000 players and maintained operations in six different countries. In July 2015, it was acquired by 32Red Ltd for £8.4 million, which brought its player database, intellectual property, and other assets under the 32Red brand. After several years of continued operation and industry changes, the casino ceased operations in November 2020, following its eventual ownership by the Kindred Group. Financially, Roxy Palace reported net revenues of £10.1 million with a gross profit of £3.4 million in 2014, and its annual revenues were estimated to surpass $5,000,000, ranking it as a medium-sized online casino.
Roxy Palace was renowned for using the Microgaming platform, a leading software provider in the online gambling industry. This platform enabled Roxy Palace to offer a diverse selection of casino games, including: Slots, Blackjack, Roulette.
New players were welcomed with a generous bonus of up to £350 upon signing up and making a real money deposit, helping to attract and retain a broad player base.
A standout feature was the Player's Club, a loyalty program that awarded points for every bet placed across slots and table games. These points could be redeemed for cash bonuses and other rewards, encouraging player retention and higher engagement. Roxy Palace also ran regular promotions and unique loyalty programs, providing additional incentives for both new and long-standing members.
Recognizing the shift towards mobile gaming, Roxy Palace ensured its platform was accessible on iPhone, Android, and Blackberry devices. By 2015, 42% of the casino’s revenue was generated from mobile users, underscoring the significance of mobile compatibility in its success and appeal.
