Kaboo Casino Review: A Comprehensive Overview
Kaboo Casino was one of several online gambling brands that operated under the Gaming Innovation Group (GiG) portfolio until 2020. Based on the available information, I'll provide a detailed analysis of this casino's history and operations.
Ownership and Regulation
Kaboo.com was originally acquired by Gaming Innovation Group (GiG) in September 2016 when GiG acquired Betit Group Ltd, along with two other brands: SuperLenny.com and Thrills.com[4]. The casino operated under proper licensing and regulatory frameworks, including licenses from Malta, the UK, Sweden, and Schleswig-Holstein in Germany, ensuring compliance with international gambling standards[3].
However, a significant change occurred in February 2020 when GiG divested its B2C assets, including Kaboo Casino, to Betsson Group. This transaction was valued at approximately €50 million, with an initial payment of €31 million (consisting of a €22.3 million cash payment plus a prepaid platform fee of €8.7 million)[2][5]. As part of this agreement, Betsson committed to keep the brands operational on GiG's platform for a minimum of 30 months[2].
Business Strategy Behind the Acquisition
The acquisition by Betsson Group was strategically significant for both companies. For Betsson, the acquisition allowed them to consolidate their position in key markets while providing new opportunities to expand into markets such as Spain and Croatia with established brands[3]. The deal involved Betsson taking ownership of GiG's Zecure subsidiary, to which all business activities, operations, front-end and middleware technology, and gaming licenses required to run the sites were transferred[3].
GiG, meanwhile, used the proceeds from this sale to repay their SEK300 million 2017-2020 bond, effectively restructuring their business to focus more on their platform services rather than direct consumer offerings[5]. The transaction also established Betsson as a long-term partner of GiG, generating revenue for GiG's Platform Services division[2].
The Kaboo Brand Under New Ownership
Under the Betsson Group ownership, Kaboo would have continued to benefit from Betsson's extensive experience in the online gambling industry. Betsson agreed to pay a premium platform fee based on NGR (Net Gaming Revenue) generated for the first 24 months of operation after the acquisition[2], indicating their commitment to maintaining the brand's performance.
Current Status
It's worth noting that since the 2020 acquisition, significant changes may have occurred to the Kaboo brand's operations, game offerings, and user experience under Betsson's management. The brand was part of a portfolio that included other notable sites like Rizk, Guts, and Thrills[5].
Given that the agreement stipulated a minimum operational period of 30 months on GiG's platform, which would have concluded around mid-to-late 2022, Betsson may have since integrated Kaboo more fully into their own systems or made other strategic decisions regarding the brand.
For the most current and detailed information about Kaboo Casino's game offerings, bonuses, payment methods, customer support, and player security, interested players would need to consult the official Kaboo website or Betsson Group's current communications regarding this brand.
